With over 4 years of website marketing experience on the search engines, we have found nearly all search engine promotion campaigns to be different. This has happened for a number reasons, some of which are highlighted below:

• The competition for each sector is different. Niche markets are usually less aggressive and so less effort is needed to gain top positions.
• The level of coverage required is different. Some clients only wish to be listed in certain directories/engines or may only offer services locally e.g. within a county and surrounding counties.
• The client already has positions in the search engines. In this scenario we might need to make a ranking improvement, gain listings on other directories/engines or look at ways to increase the exposure by finding more relevant terms to market the site under - 9 times out of 10 a site can be improved either through visitor numbers or functionality within the site.
• The client has several brands they wish to promote.
• The website caters for different languages and so we will want to gain a presence in country specific search engines as well e.g. Fireball in Germany.
• And finally the biggest factor of all - budget - which has an effect in all the above.

So whether you're a sole trader and your budget is tight or a blue chip company operating in different countries and continents requiring full coverage in the sponsored and non-sponsored sections of every major engine, we can nearly always suggest solutions to match your needs.

Simply order your free web site report (see below) and we will get back to you with solutions to match your requirements.

We can even offer SEO training if you would like to become an SEO expert or train an in-house team to look after your online marketing.

Before any search engine positioning campaign should commence, vital research needs be carried to find out what your target audience are typing in, where you are under these terms and how much competition lies in your way. By filling out our online form where we ask a few simple questions about your company, we can come back to you with a report containing some of the following sections based on your answers and a proposed solution(s) to move forward.

• Keyword Analysis - By looking at search engine query logs from the major engines, we can research the terms people use to find your products & services and how frequently too. The list is built from a mixture of terms found on your own site and others that you tell us in addition to those found whilst visiting comptitors sites. We then have a list of the main terms we need to target as well as variations of those terms.
  
  
• Position Report - With the frequently used terms we compile a position report to see if you have any positions already. (If you don't yet have a website, we miss this part out).
  
  
• Competitor Analysis - By looking at the various terms on each major search engine, we review the number of competing web pages for your terms and take a look at the top ranking sites to view their popularity.
  
  
• Site Analysis - Here we look at how your site is built from structure to technology. This will help us to spot any problems within the site that are preventing it from being indexed or ranked highly in the search results.
  
  
• Site Popularity - How the search engines rate your site, based on the link structure both internally and externally. This coupled with the information above will tell us how much work will need to be done based on our experience in previous projects, to gain listings in the main results.
  
  
• Submissions - With all search engine optimisation campaigns that we work on we ONLY submit to the free directories (such as DMOZ and Lycos UK). This is because we prefer the spider based engines to find our sites naturally by building links from sites already in the database. This also improves the link popularity of the sites.
  
  We also highly recommend and advise on which paid-inclusion and PPC (Pay Per-Click) programs to invest in which guarantees a fast review (from 48 hours to 1 week).
  
  
• MMR (Monitoring, Maintenance & Reporting) - Once we have finished the search engine submissions process the real work begins. Upon inclusion of your site into the different search engine databases and directories, we have to monitor your positions and adjust the pages as the ranking algorithms frequently change and new competition develops in order to remain top. On a monthly basis we also supply you with a position report to show you the progress made from the original position report.
  
  
• Expected Results & Visitors - By analysing the figures in the report and adding our experience from previous projects, we will estimate the numbers of visitors you can expect to see, month on month.
  
  
• Costs - This will be split into a setup and maintenance fee. The setup fee will cover our intial work in optimising the site plus any submission fees that we recommend. The maintenance fee on a monthly basis will be fixed for the period you sign up for (minimum 6 months) and will cover any and all of the work we need to complete in order to retain the top positions.
  
  In addition to this we will also recommend an allocated monthly budget on the pay per click listings. This can be fully tracked with our own visitor analysis software.